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New Volvo Buyers

Disappointed car buyer

We have all made mistakes when buying a car

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I have purchased many new cars over my 40 years of driving. In hindsight…I made some BIG blunders.

I have purchased a few cars only to ask myself later “what the heck was I thinking” this car doesn’t meet my needs. Either I sell the car and replace it, which will cost me a fortune or I drive it for 3 years and put up with its deficiencies.

I have an old saying (from experience) the larger the cost of a mistake…the better the lesson. But hey…I didn’t learn from the first mistake…I had to learn the hard way…repeating mistakes until the “pain” got so bad, I figured I had to buy a car differently. So, I finally turned to buy using logic, not emotion. I found the benefit of “research”.

When buying a new car, I found that following a proven strategy makes the process more enjoyable and increased my enjoyment with my car choice.

I have been doing this for 30 years as a Real Estate and Mortgage advisor, I just didn’t apply it myself when buying a car. After helping 2,000 people making better decisions…. I finally figured out that I should use the same logic when buying my own cars.

As a product advisor, I am able to use my 30 years of experience to use a strategy to avoid ‘bad decisions” and change what used to be a painful experience into a pleasurable one.

So here is the strategy I have seen work wonders for my car buying clients:

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Do these steps before you get emotional about a car. They don’t take long, and I assure you will be happy that you did. I understand that’s it’s fun to test drive cars…but be warned…doing this without a strategy can end in serious regret. 

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Define your wants and needs.

(And yes, I did this as a Realtor® as well)
Define what you need and must have and what you want and would like to have but could live without.
Download my Needs and Wants Checklist that you can fill out and keep.
Fill it out with your family at home…not at a car lot with a bunch of shiny cars.
If you “stick to” your Needs, you will be happier with your decision.
I know this sounds “basic” but that’s why it works. Remember I’ve done this over 30 years with thousands of clients.

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Find the “right Car at the right price.

  1. Do your research. All dealers have very informative websites. explore prices and options. You don’t have to be an expert…but you are spending a lot of money and this is a “major” decision. I have never made a mistake by knowing too much…it’s always “not” knowing that got me into trouble.
    There’s an old saying “It’s not what you know, it’s what you think you know… but just aint so…that gets you.
  2. Find a good “go to adviser” to help you with your decision. I have to tell you that in 30 years of sales…this is a hard one. There are a lot of salespeople that just want to sell you a car today…any car. Whether it meets your needs or even if you can’t afford it…they get paid. You lose.

When working with a product advisor/ salesperson ...

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1. Do they respect your needs list? Their role is to find you the right car…not the “right now” car. If they don’t listen to your needs or keep showing you cars that don’t fit your needs, then say move on.

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2. Do they do what they say they’re going to do? Appointments, calls, emails, all should be on time. Good salespeople “respect” your time. Being punctual is just good manners.

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3. Are they organized? When dealing with clients there are always a million things to do. Good salespeople use good technology to ensure that they keep organized, have access to good information…and just don’t lose things.
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4. Go with your gut… If you don’t feel “right” about a salesperson in your gut…you’re probably right. Use your intuition. If they seem too pushy to sales and use old sales closes and techniques…this is not the right person for you as an advisor.

I have trained a lot of salespeople and I never stop learning myself. Helping people through the buying journey is a “skill” There are no shortcuts to learning this. Old sales tricks that were used for decades just don’t work anymore. People want to buy they don’t want to be sold. If you find that the salesperson your working with “does not fit” then ask to speak to the sales manager and let him know how you feel. If he’s a good manager, he will understand your situation and find you a salesperson that does fit. If he’s not a good manager (and there are some) then just leave and don’t come back. Find another dealership that will treat you right. You’re the client…you do not have to put up with poor service. Move on. As a note, I would just like to say…the reason that I chose to work at Victoria Volvo is the sales manager named J.M. Ledet. In my 30+ years of sales… I have not met a more honest and caring sales manager…ever. He speaks nicely to my clients when they’re there and when they’re not. He has bent over backwards to accommodate them. He is the reason I am at this Volvo dealer. Period.
I have trained a lot of salespeople and I never stop learning myself. Helping people through the buying journey is a “skill” There are no shortcuts to learning this. Old sales tricks that were used for decades just don’t work anymore. People want to buy they don’t want to be sold. If you find that the salesperson your working with “does not fit” then ask to speak to the sales manager and let him know how you feel. If he’s a good manager, he will understand your situation and find you a salesperson that does fit. If he’s not a good manager (and there are some) then just leave and don’t come back. Find another dealership that will treat you right. You’re the client…you do not have to put up with poor service. Move on. As a note, I would just like to say…the reason that I chose to work at Victoria Volvo is the sales manager named J.M. Ledet. In my 30+ years of sales… I have not met a more honest and caring sales manager…ever. He speaks nicely to my clients when they’re there and when they’re not. He has bent over backwards to accommodate them. He is the reason I am at this Volvo dealer. Period.
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So, I hope that you find my car buying system helpful. I know I sure could have used it in my past. Buying a car using logic instead of emotion is a “smart” decision. I wish you the best of luck…and please don’t hesitate to contact me if I can be of assistance.

A special thanks to all my clients that have entrusted me with their car buying decision and all the great questions that have made me a better advisor.

I tell everyone “If I know the answer…I’ll tell you the truth…If I don’t know the answer…I’ll still tell you the truth that I don’t know that answer…but I’ll sure find out for you”.

As they say…if you never lie…you never have to worry about what you said…after 30 years of helping thousands of clients…I couldn’t agree more.

So, I hope that you find my car buying system helpful. I know I sure could have used it in my past. Buying a car using logic instead of emotion is a “smart” decision. I wish you the best of luck…and please don’t hesitate to contact me if I can be of assistance.

A special thanks to all my clients that have entrusted me with their car buying decision and all the great questions that have made me a better advisor.

I tell everyone “If I know the answer…I’ll tell you the truth…If I don’t know the answer…I’ll still tell you the truth that I don’t know that answer…but I’ll sure find out for you”.

As they say…if you never lie…you never have to worry about what you said…after 30 years of helping thousands of clients…I couldn’t agree more.